This is an important time for the magazine: our inaugural subscribers represent almost a quarter of all subscribers so it is really vital that people continue to support the magazine by renewing. I'm not sure what a typical renewal rate is for a magazine, but then our magazine isn't typical! We're hoping for as high a renewal rate as possible since the magazine is almost entirely funded by subscriptions. From this point on, asking for renewals will become a regular necessity, along with nurturing new subscribers. Beyond the pleasure of content gathering, design and working with our collaborators, there's certainly lots to manage! (Thanks, Jenny, for your tremendous help.)

Part of the unique quality of UPPERCASE magazine is the open dialogue I have as editor/publisher/designer with our readers. Through this blog and your emails, I'm in direct contact with many subscribers and have gotten to know you through your blogs, flickr and messages of support. You offer so much inspiration, thank you!

I hope you are all equally inspired by our quarterly publishing efforts.

{We will send you renewal notices by email when your subscription is nearing an end, but you are more than welcome to renew your subscription anytime by clicking here. We'll add four (or eight) more issues on to your current subscription.}

Thank you!!!

If you're planning on subscribing, renewing or even pre-ordering a single copy of issue 5, though, now's the time! I have to get the addresses to the mailing house by Monday, March 15. Subscribers and all orders placed before then will get the magazine in the least amount of time since they are shipped directly from the mailing house. It is still possible to start your subscription with issues 3 or 4: we will mail these out now and issue 5 will follow separately.

All subscriptions placed after March 15 (whether they start with 3, 4 or 5) will be mailed when we get the physical magazines delivered here in Calgary by early April. Subscriptions starting with back issues will be bundled with the latest issue and everything will be mailed in one package.

Speaking of bundles, Glen and I are still waiting on our bundle of joy, due March 16! Exciting times ahead...

Jane's Etsy shop is full of an eclectic mix of handmade things. I'm particularly fond of her pillows and purses adorned with ribbon script. Each item is one of a kind.

If you're in Calgary this weekend, don't miss the chance to see Jean-Luc Godard's 1965 masterpiece, Pierrot le fou. A highwater mark of the French New Wave and the road film.

The film is presented by Calgary Cinematheque and shows Saturday, March 6 at 12pm at the Plaza theatre in Kensington.

Owner/designer Justine writes: "I live in Sydney, Australia, and this paper store and blog is something I've wanted to embark on since I was a kid. And now that I’m all grown up I finally have a place where I can gleefully revel in my passion for paper and then share all my new finds with you!

I've been collecting and making things with paper for as long as I can remember. When I’m not working as a graphic designer, I’m still busy cutting, folding and finding inspiration from other paper shapers, artists and engineers. Whenever I come across a beautiful object made of paper I wish I had a place to put it on show for all to see and enjoy. So, ta-da, here it is… Upon a Fold."

Super!